I recently saw a number that made my jaw drop: 516. That was the reported number of people who subscribed to Brotherhood at the end of January when Timothy and I went on hiatus. That number has gone down since then, probably because we went on hiatus, to a meager 249. That is still much higher than what I was expecting to see when I checked the numbers just a few moments ago, and it's way more than what Talk of the Tome ever saw.
It is also an outrageously large number for a podcast that I have made zero attempts to promote. Upon seeing that number I was shocked, then embarrassed, then curious all in a matter of minutes. Who are these people? Are they even real? Podcast analytics are notoriously inaccurate and difficult to understand so it's possible that most of them aren't. Still, 516 is a big number even for bots. As someone who is trying to make a living as a content creator, big numbers are important. What does that big number really mean and who or what is really subscribing to my podcast?Read More